What is the difference between networking and relationship-building? For many college students and working professionals, they see “networking” as the thing you do when you’re looking for a job. It’s seeking out people for informational interviews and career conversations with the hope of landing a new job through your connections. However, focusing on relationship-building instead of “networking” is actually more impactful in the long-run, whether you’re searching for a job now or simply thinking about advancing your career in the future.

This article from Medium explores how relationship-building and focusing on how you can add value to others is the ultimate career investment.

“A strong network is built on meaningful connections, not favors. The more time and effort you put into building non-transactional relationships, the bigger, better, and stronger network you’ll build. Strong relationships will open doors to job offers and new opportunities in your career and personal life.”